Create Content Fast Lesson 2 - Aptitude is Necessary

Before you waste any time on techniques that wont help
you, lets get something straight. If you are an Internet
marketer and trying to save some money on copywriters, then
you will have to learn Speed Writing. Otherwise, the cost
to benefit of saving some money while spending inordinate
amounts of time to create content for your websites and
marketing efforts won't make any sense. You could easily
save more money paying a top-notch copywriter to write your
articles for you, if you're going to take too long to do
your own. But, once you have this skill down, you can learn
to write your own articles and save a whole lot of money.
Even if you decide you don't want to implement Speed
Writing in your Internet marketing skill set, you will know
enough to be able to know what you can expect from great
copywriters. Well discuss this more thoroughly in the next
chapter. 

And, when would these techniques come in hand? Well, as an
Internet marketer, your two goals are to bring in traffic
to your site and to make sales. Either one of these actions
puts money in your pocket, either through advertising or
through closing a sale. So, all of the Speed Writing you do
should go straight towards these two goals, even if they
don't appear to be entirely connected.

Traffic-Oriented Content

Even if your website has excellent products, spectacular
services and great offers, if you have no traffic its all
going to waste; you wont get much ad revenue or profit
without any traffic. So, how to Internet marketers bring
traffic to their sites? Typically, by writing copy on other
sites that have a large audience and then directing them
back to their site through a backlink. One very popular way
to do this is write multiple articles for article
directories and submit them for free. These websites are
heavily indexed by the major search engines and your
article stands a good chance of appearing high up on the
results page. Not only that, but they also serve the dual
purpose of helping to define the author of these articles
as an expert on a particular topic. As the author, you get
to write up a brief explanation of your credentials with a
backlink to a page that is not a devoted sales page. So,
you can have a backlink back to an intermediary blog, a
page on your website that does not promote a product, or
even a sales page that isn't very obvious or you'll get
banned.

These article directories have be a tried and proven way to
create good levels of traffic from the number of people who
are constantly searching the web for good content. If you
use keyword techniques, you can even increase the chances
that your articles will be at the top of the results page.
However, who has time to write many different articles and
then submit them all for free to different articles?

Well, at least in this eBook you find ways to create 10 to
30 articles from one narrow topic that can help you guide
people to pages on your site where they will eventually be
marketed to buy a related product or service. The same
techniques you learn to speed write these articles can be
used to help you write multiple blog articles, guest posts,
and even business profiles on the web.

Finally, a well written article can get mass media
attention or end up becoming viral. When that happens, your
hosting servers will probably melt from all that attention
and the number of people coming to your site and seeing
your product offerings will skyrocket!

Sale-Oriented Content

Now, if you think getting worldwide exposure and traffic to
your site is great, think about the other ways Speed
Writing can help you create online success as a marketer.
You can use the same skills to create dynamite sales pages,
multiple articles on your own site complete with Google
keywords that generate advertising revenue for you when
clicked on by visitors. 

You can even sell your Speed Writing in the form of eBooks
and special reports to the people who come to find out
information from the expert they've previewed on different
article directories. An info-product is one of the easiest
and most profitable things to sell online. You create one
copy of it and then sell electronic copies one by one, for
as long as you want. So, the initial cost to produce the
copy is the first effort, and yet you can sell hundreds of
copies of that one writing. The beauty of info-products
also resides in the fact that you can deliver your product
over email or as a download, after you've processed the
payment electronically too. Almost every aspect of the
product selling and delivery is automated! So, that means a
great potential for huge profits if one of your
info-products becomes immensely popular. 



To Your Success,
YOUR NAME

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